Cross cultural influence of global business

Between andhe executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: He first focused his research on the 40 largest countries, and then extended it to 50 countries and 3 regions, "at that time probably the largest matched-sample cross-national database available anywhere. As Hofstede explains on his academic website, [3] these dimensions regard "four anthropological problem areas that different national societies handle differently: In he published Culture's Consequences, [4] a book which combines the statistical analysis from the survey research with his personal experiences.

Cross cultural influence of global business

Notions of transportation and logistics, settlement, and territorial organization are affected by topography and climate. For example, transportation and logistics in one culture may seem patently absurd in another. The manager of a Canadian company doing business in South America might never think to ship goods from Chile to neighboring Argentina by the circuitous route of the Panama Canal.

Because Canada is relatively flat and has an excellent network of railroads and highways, the Canadian manager might assume that the easiest way to transport goods for any short distance would be overland. This preference would be reinforced by the fact that many Canadian waterways freeze over due to its harsh climate.

As a result, the Canadian might well assume or even specify a preference for overland transport in any relevant business communication.

What the Canadian might not understand in such a situation is that the rugged physical environment of the Andean terrain and the related absence of cross-Andean railroads and freeways would make such an option unreasonably expensive or even impossible. By contrast, warm water ports and relatively easy access to the Panama Canal or other waterways would reinforce the option of water routes even for such relatively short overland distances.

Population size and the availability of natural resources influence each nation's view toward export or domestic markets. The United States and China, for example, both have gigantic domestic markets and are rich in natural resources. Both nations export out of choice, and have a tendency to internalize their views of foreign markets.

Foreign markets in such countries may be culturally reinforced as being secondary markets as a result, with a cultural emphasis on domestic markets. By contrast, Switzerland, with neither a large domestic population nor abundant natural resources, is culturally oriented toward export with foreign markets viewed as their primary markets and the domestic Swiss market as a comparatively negligible secondary market.

Population density and space usage influence the development of different cultural perceptions of how space and materials are used. Thus, how people lay out or use office space, domestic housing, and buildings in general shifts from nation to nation.

For example, in many nations the size, layout, and furnishings of a business office communicate a message. The message communicated, however, varies from nation to nation. Such differences may be subtle or overt.

For example, the distinctions between the U. In both France and the United States, the size of an office, plushness of its furnishings, and location in the building corner office or top floor of the building reflect the status of the office's owner.

In France, however, the individual aesthetics of the office decor convey an important statement about the office owner while in the U. Much more overt is the contrast between the U. In the open system office, Japanese department heads have no individual offices at all.

Cross cultural influence of global business

Instead, their desks are simply one of numerous other desks placed in a regularly patterned arrangement in a large open area. No partitions are used between the desks at all and no individual offices exist.Past research on the effect of ERP systems on agility is contradictory, and research on the post implementation effects of ERP systems on agility is limited.

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture.

The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that.

Cross Cultural Marketing Blunders The Commisceo Global Blog - Perfect for Culture Vultures. Whether a press release, a case study of cultural difference, some tips on working abroad or some lessons in cross-communication, we try our best to satiate your inner culture vulture.

Cross Cultural Business Blunders Cross Cultural Solutions for. This part of the web site looks into the issue of corporate influence in the mainstream media. Topics include media conglomeration, mega mergers, concentration of ownership, advertising and marketing influence, free market ideology and its impact on the media and more.

Understanding and embracing cultural differences is a key leadership trait in today's hyper-connected global economy. Understanding the Importance of Culture in Global Business The companies that will see growth in the coming decades are mastering how to do business across cultures.

Hofstede's cultural dimensions theory - Wikipedia