Discussion questions on marketing

Recommendations and tips for writing good discussion questions, including examples.

Specific Features as named by you What, if anything, do you find frustrating or unappealing about the product? What similar products have you used during the last 6 months? Can you describe your experiences in using these similar products? Do you have any suggestions on how we could improve the product to make it more appealing?

Does Everyone Know Where to Click? Many projects involve online marketing and gathering feedback on a website design or feature. Here are some sample questions to help a project manager evaluate a new website design or concept. Overall, how appealing is this webpage to you?

Use a numeric or the degree of appeal scale Thinking of your previous response, what are some specific examples that helped you formed your opinion?

How easy or difficult was it to navigate the content on the webpage? What prompted you to say that? When thinking about navigating this page, what, if anything, is confusing to you?

How much do you agree or disagree with the following statement. Use an agreement scale The benefits of doing business with company are clearly presented in this webpage. Thinking of the answer to the previous question, what made you say that?

How much do you agree or disagree with the statements below?

Use an agreement scale If I wanted to purchase the product, I know where to click. If I wanted to contact the company, I know where to click. If I wanted to see more content, I know where to click.

The webpage is helpful to me. The webpage is relevant to me. Is there anything that you would like to add or remove from the design that you have seen? The order of these questions can be shifted around.

For example, you could ask the group's overall impressions of the webpage last. I personally like to have the question on impressions first because with online advertising first impressions matter the most in capturing and retaining a visitor's attention.

Do You Feel Like Splurging? Consumer sentiment and consumer confidence are the forerunners to the future success of many businesses. Sometimes a project manager needs to do a reality check to see if it is the right time to move forward on a business venture.

These questions can help assess the general business climate as part of the project's risk analysis. How would you rate your outlook for the economy over the next six months? What most contributes to your optimistic outlook for the economy? What most contributes to your pessimistic outlook for the economy?

Which of the following best describes your discretionary spending during the past six months? Use a more or less tendency scale Are you more or less likely to make a large purchase in the next six months?

Use a likelihood scale Hints for Developing Your Own Sample of Focus Group Questions No matter why a focus group is formedyou can help your members have a more productive session by asking questions that grab their attention and get them thinking beyond the obvious. Here are a few pointers to help you in developing your own questions to motivate participants to open up and provide more honest and complete responses.

Introductions — Begin the session with a set of questions that will enable focus group members to get to know each other better.

Ask them about their favorite hobbies and interests and what they enjoy the most about the activity. Fun Starter Question or Activity — Ask a fun question or incorporate a team building game to get the group's creative juices flowing.

For example, ask them to think of three words to describe their favorite hobby. Format — When choosing focus group questions, be sure to include a mix of multiple choice questions to provide structure and direction and open-ended questions to allow for further exploration and discovery.

Ratings scale — Select an appropriate ratings scale to measure different levels of approval. Try to select scales that have more than five variations to give respondents more flexibility.Here are three subjects on Marketing, this should be fairly simple and I have examples which should be fairly easy.

1. Consumers vs. Businesses. Recommendations and tips for writing good discussion questions, including examples. Discussion Questions. Why do marketing professionals care about and participate in supply chain decisions? What criteria do you think companies look at when evaluating the performance of their supply chain partners?

The discussion areas addressed would deal with questions such as these: Sustainability and Environment Protection {return to syllabus} What is the reason FTC's is concerned with "green" marketing?

14, discussion and conversation questions for speaking practice. FREE ESL lesson plans, handouts, worksheets and downloads. Controversial and mainstream topics. Advertising A Part of Conversation Questions for the ESL Classroom..

What is the most shocking advertisement you have seen?

What is the funniest advertisement you have seen? Describe it. What makes an ad memorable?