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It was time for a turnaround. Our board brought in John Chen, a successful turnaround CEO, and he developed a strategy for us to be a leader again by deploying the valuable assets we built in security, mobility, and productivity to the enterprise software market.
But this meant pivoting from a hardware company to a software company — changing the entire infrastructure to support a new economic model. It meant a new strategy, one that enables us to provide a standard of security that manages the network of endpoints within the enterprise.
The new strategy — and thus the pivot — rest on these five strategic pillars. Our software platform, BlackBerry Secureis a comprehensive mobile-native approach to security that addresses the entire enterprise from endpoint to endpoint.
It is both a product platform and a standard of security. Being BlackBerry Secure means enterprise-wide solutions that are informed by deep mobile security expertise and experience, continuous technical innovation, industry partnerships and academic collaborations, on-demand cyber-security expert services, and a point of view that recognizes vulnerability wherever it lies.
Our expertise in mobility and security make the cybersecurity, automotive, and Enterprise of Things markets key to our success going forward. We intend to provide enterprises and governments with the highest standard of security, enabling them to be BlackBerry Secure.
We have a licensing, developer, partner, and sales strategy befitting an enterprise software company. We now license our brand to select third-party manufacturers who build, distribute, market, and sell BlackBerry-branded smartphones. In addition, we license our handset operating system, applications, and security technology to OEMs and others seeking our software expertise.
We are also aggressively building developer and partner programs for BlackBerry Secure, enabling our platform to be the epicenter of an enterprise endpoint security ecosystem and grow exponentially as a result. Lastly, we market BlackBerry Secure to enterprises and governments directly and through top-tier channel partners specializing in enterprise sales and cybersecurity.
We now see growth coming from the software and services portfolio. We are experiencing software industry standard profit margins positively affecting our economics that over time will benefit our shareholders.
The strategy is starting to pay off. In fact, all G7 governments and 15 of the G20 governments are BlackBerry Secure customers and so are an increasing number of enterprise companies concerned about cybersecurity.
We think our recent track record tells the story. We are leveraging our worldwide mobile security brand to achieve our new mission to secure the Enterprise of Things.YOU ARE ACCESSING A U.S.
GOVERNMENT (USG) INFORMATION SYSTEM (IS) THAT IS PROVIDED FOR USG-AUTHORIZED USE ONLY. By using this IS (which includes any device attached to this IS), you consent to the following conditions. The Five Pillars of BlackBerry’s Turnaround Corporate.
/ Inside Blackberry Blog. View Comments. Share. Our board brought in John Chen, a successful turnaround CEO, and he developed a strategy for us to be a leader again by deploying the valuable assets we built in security, mobility, and productivity to the enterprise . YOU ARE ACCESSING A U.S.
GOVERNMENT (USG) INFORMATION SYSTEM (IS) THAT IS PROVIDED FOR USG-AUTHORIZED USE ONLY. By using this IS (which includes any device attached to this IS), you consent to the following conditions. Blackberry-Marketing Strategy 1. BY R I Z WA N DHANESH P R AT H A M E S H 2. OBJECTIVES Company background BlackBerry – The Product-History Marketing Mix Marketing Strategy of BlackBerry Competitor Analysis BCG & SWOT Analysis Success Factors References Conclusion.
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Mobile device management (MDM) is an industry term for the administration of mobile devices, such as smartphones, tablet computers, laptops and desktop computers. MDM is usually implemented with the use of a third party product that has management features for particular vendors of mobile devices.