Marketing plan nokia in bangladesh

Among the five countries in terms of mobile penetration in South Asia, Pakistan is placed at number three followed by Sri Lanka and Bhutan.

Marketing plan nokia in bangladesh

This paper is a detailed report on the marketing plan behind the development of the Nokia Lumia. It provides the past, present and future analysis of the prospects of the Lumia brand with respect to the achievements it has been able to attain.

The paper has four sections. The first provides background information on the topic while the second section details an analysis of the strengths, weakness, opportunities and threats to the Lumia.

Subsequently, the third section of the report reviews the strategic focus plan for the Nokia Lumia brand of phones it details the vision and mission statements behind the success of the brand. Nonetheless, the Lumia proves a successful brand as it has carved a niche in the smartphone industry.

Henceforth, the Nokia Lumia will appear as the Microsoft Lumia brand. Likewise, the report also finds it optimistic that the future of the Lumia bases on innovation and technological advancements which are the building block of its success.

Corporate Marketing Plan for smart Phone Bangladesh This is ashraf, Marketing professional at 4 big corporate organization. Basically i am experience about Corporate marketing about ISP,Computer and Server with Printer solution 2 years and 3 years experience in Software industry-Like ERP Software,POS Software,HRM Software and so 1 year work with smart phone sector. Nokia is the market leader in Bangladesh It has great reputation and brand value in the country It has good portfolio of producing devices for business consumers Nokia has the strongest distribution channel. The current marketing strategy of Nokia is that it currently positions its retail stores as the lead channel in communications according to its branding strategy, as it appears to turn the shopping experience of customers into a more theatrical one.

This paper is divided into various sections, the structure of the paper is as illustrated below: The first part of the paper is a background establishment of the plan development on the Lumia brand of products.

It details the features of the brand and how it came to be established giving the reasons behind the motivation for the partnership between Microsoft and Nokia for the development of the Lumia brand.

The section also details the review on the competitiveness of the Lumia in regards to the development of smartphones in the market. The competition also reviews the differences in software and smartphone capabilities between the Lumia and its competitors.

To this end, weaknesses, strengths, opportunities and threats presented by the competition on the Lumia are reviewed as well. Subsequently, the paper advances its analysis into discussing the strategic focus plan on for the Lumia brand.

It presents the mission and vision of the companies that formulated a merger for the sole purpose of development of the Lumia. Further, the goals and objectives of the company are found to be reminiscent of the vision and mission that unites both firms in regards to the development of the Lumia brand of smartphones.

Moreover, the section details input from Nokia and from Microsoft that have served to sustain the development of a partnership which successfully brings the Lumia into production. Finally, the paper delves into the marketing strategy behind the marketing plan for the Lumia detailing issues regarding the annual budget, action programs, controls, product promotional approaches, distribution, marketing research, and the marketing mix for the Lumia.

Essentially, the paper is a detailed review of the marketing plan for the Nokia Lumia brand of smartphones. It describes the background of the two companies with respect to the Lumia line of products.

Marketing plan nokia in bangladesh

Subsequently, it also details a review on the competitiveness of the Lumia brand of phones in the smart phones market in general drawing analysis from market performance of the Lumia in comparison to competitor brands.Nokia Lumia Target Market People between the ages of Anyone interested in quality photos On the move lifestyle S.W.O.T.

Strengths- Powerful Camera, advanced image editing, Windows 8. Nokia market share was 66% in , which now stood at 38% (), it means that although in terms of sales its revenue is increasing with the passage of time, but in terms of market share, competitors are capturing niche from Nokia.

Nokia is using aggressive marketing strategy in the global market. HMD is an independent, Finnish company. We believe that technology can enhance and improve the lives of billions of people around the world. In we will enter the global smartphone market with the next generation of Nokia phones running Android.

Marketing Plan of Nokia This report is aimed at proposing the implementation of Cloud Computing Services on Monika Phones. The Present market demands differentiation for the success of a product and its survival in the market.

This project covers Huawei Marketing Plan with latest marketing analysis and competitive analysis. According to Definition of Marketing, Huawei is creating interest in its potenetial clients and customers to buy his products and services. Strong technological innovation ability makes Nokia stand in the most forward position of mobile industry all the time, and characterized this brand by a special vitality.

And the marketing mix of Nokia is to use the integrated marketing strategy including product, price, promotion and place.

Corporate Marketing Plan for smart Phone Bangladesh